About
A Perth-based growth and technology partner
Evolve Strategists helps established Australian businesses win more work, deliver it more profitably and see what's happening across the business — by bringing growth strategy, marketing, custom software, AI and automation together.

Founder
Tristan Figredo
Tristan founded Evolve in Perth and leads client partnerships, strategy and system design. His work spans marketing and positioning, offer design, sales process, CRM and workflow design, and planning practical AI deployments.
For each engagement, the proposal names who leads it, who is responsible for each part of the work and what ongoing support is included.
How we operate
Working principles
- 01
Solve the bottleneck, not the symptom
More leads don't help if follow-up is slow, and a new tool doesn't help if the process behind it is broken. We look across marketing, sales and delivery before recommending anything.
- 02
Measure honestly
We agree measures and a baseline up front, keep opportunity value, revenue and cash separate, and report what actually happened — including when something hasn't worked.
- 03
Build things your team will use
Systems succeed when the people using them helped shape them. We test with your team and document what we build.
Where we work
Based in Perth, working across Australia
We're based in Perth, Western Australia, and work with established businesses across Australia, building on the systems you already have wherever that makes sense.
The short version
- Services: growth strategy and consulting, marketing and SEO, custom software and CRM, AI consulting, process automation, reporting
- Engagements: Bespoke monthly retainers, with scope agreed for each business. Where results can be measured fairly, we may also agree a performance fee.
Free 30-minute growth review
Find out where your business should start.
We'll review your main constraint and agree where to start. If Evolve isn't the right fit, we'll say so.