Growth strategy and business consulting
Decide where the business should focus and what to fix first, then plan the marketing, systems and reporting that carry it out. Strategy and implementation sit with the same team, so priorities aren't lost in a handover.
Typical work
- Priorities: which services, customer groups and channels to focus on next
- Commercial performance: enquiry-to-sale conversion, average job value, margin by service and client retention
- Offer, positioning and sales process design
- Operating process: quote turnaround, sales-to-delivery handoffs, capacity and scheduling
- Targets, baselines and a regular review rhythm