Calculate Your Growth Ceiling
Every business has a natural limit based on their current metrics. Find yours — and see what's possible when you fix the leaks.
Your Current Numbers
Your current monthly revenue
Average new clients you close each month
Average monthly revenue per client
What percentage of clients do you lose each month?
Your Goal Numbers
Target new clients you want to close each month
Target monthly churn rate you want to achieve (lower is better)
What is a Growth Ceiling?
It's the maximum sustainable revenue your business can reach with your current acquisition and retention rates. When new clients equal lost clients, growth stops.
Your Growth Insights
Current Ceiling
per month
Goal Ceiling
per month
Monthly Revenue Lost to Churn
At 5% monthly churn, you're losing this every month
50% Lower Churn
new ceiling/month
+50% Close Rate
new ceiling/month
Current Path vs. With Systems
Current Trajectory
per year
With Optimised Systems
per year potential
Growth Trajectory Comparison
See how your current path compares to your goal over time
Monthly Churn Progression
Watch how churn catches up with acquisition as your client base grows
The Math Behind the Ceiling: As your client base grows, the absolute number of clients you lose to churn increases (even at a fixed churn rate). Eventually, the number of clients lost each month equals the number of new clients you acquire — this is your growth ceiling.
| Month | Client Base | New Clients | Clients Lost | Net Change | Monthly Revenue |
|---|---|---|---|---|---|
| Month 0 | 25 | +10 | -1.3 | +8.8 | $50K |
| Month 3 | 50 | +10 | -2.5 | +7.5 | $100K |
| Month 6 | 71 | +10 | -3.6 | +6.4 | $143K |
| Month 9 | 90 | +10 | -4.5 | +5.5 | $179K |
| Month 12 | 105 | +10 | -5.3 | +4.7 | $211K |
| Month 15 | 119 | +10 | -5.9 | +4.1 | $238K |
| Month 18 | 130 | +10 | -6.5 | +3.5 | $261K |
| Month 21 | 140 | +10 | -7 | +3 | $281K |
| Month 24 | 149 | +10 | -7.4 | +2.6 | $298K |
| Month 27 | 156 | +10 | -7.8 | +2.2 | $312K |
| Month 30 | 162 | +10 | -8.1 | +1.9 | $325K |
| Month 33 | 168 | +10 | -8.4 | +1.6 | $336K |
| Month 36 | 172 | +10 | -8.6 | +1.4 | $345K |
Showing every 3rd month. At your current 5% monthly churn rate, your ceiling is $400K/month.
What This Means For You
Understanding your growth ceiling reveals where to focus
The Leaky Bucket Problem
If you're losing clients faster than you're gaining them, no amount of marketing spend will fix it. The ceiling exposes this.
Retention Beats Acquisition
A 15% improvement in retention often creates more revenue than doubling your marketing budget. The maths doesn't lie.
Systems Raise The Ceiling
Automated follow-up, rebooking, and retention systems don't just save time — they fundamentally change your growth trajectory.