Case study · Beauty clinic

How a beauty clinic recorded $365,430 in opportunity value over 31 days

A beauty clinic added enquiry response, treatment-specific follow-up and automated rebooking, recording $365,430 in opportunity value over 31 days with a 69.26% close rate.

Published 10 September 2024

Reported figures

Opportunity value (not revenue)
$365,430
Close rate
69.26%
Period
31 days

Opportunity value is the total value of sales opportunities recorded in the client's CRM during the period. It is not revenue, profit or cash collected.

Starting point

The challenge

This beauty clinic had excellent services and loyal clients, but revenue had plateaued at around $70K per month. Follow-up and rebooking were manual, so repeat treatments depended on someone remembering to ask.

What wasn't working

  • Inconsistent bookings despite strong demand
  • Reliance on word of mouth with no systematic acquisition
  • Manual rebooking for repeat treatments
  • Revenue plateaued at around $70K per month

What we did

The work

  1. 01

    Enquiry response

    • AI-assisted replies to treatment enquiries
    • Consultation and appointment booking handled automatically
  2. 02

    Treatment-specific follow-up

    • Sequences tailored to each treatment
    • SMS, email and call follow-up until ready to book
  3. 03

    Rebooking automation

    • Reminders based on treatment cycles
    • Appointment reminders and win-back sequences for lapsed clients
  4. 04

    Reviews

    • Automated review requests after treatment

Systems deployed

  • HighLevel CRM implementation
  • AI-assisted enquiry response
  • Treatment-specific follow-up sequences
  • Automated rebooking based on treatment cycles
  • Review request automation
  • Lead-source tracking

Results

What was reported

Results reflect the whole business — its market, team, offer and decisions — not Evolve's work alone, and they aren't a forecast for other businesses. See our earnings and results disclaimer.

  • $365,430 in opportunity value recorded in the CRM over 31 days
  • 69.26% close rate over the period
  • The owner reports average monthly revenue moving from about $70K to more than $200K
“We went from an average revenue of $70k/month to $200k+ consistently.”
— Owner, beauty clinic

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Revision note

Updated 2 October 2026: the previous headline combined a monthly revenue change with the 31-day opportunity-value period. Figures are now shown separately with their definitions.

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