MMA Gym Chain
How an MMA Gym Chain Generated $886K in Opportunity Value with AI-Powered Lead Follow-Up
$886,000
Opportunity Value
53.84%
Close Rate
125
Days
The Challenge
This MMA gym chain had strong word-of-mouth and a loyal member base, but growth had plateaued. Leads would come in from ads and referrals, but the conversion rate was inconsistent. The team was stretched thin, and follow-up often fell through the cracks. Classes that should have been packed had empty spots.
Lead response times averaging 4+ hours
Manual follow-up dependent on staff availability
No systematic rebooking for lapsed members
Inconsistent class attendance despite strong demand
The Solution
We implemented the Evolve Process Engine to automate and optimise every stage of the gym's client acquisition.
Instant Lead Response
- AI responds to every lead within 60 seconds, 24/7
- Personalised based on inquiry type and source
- Books trial classes automatically
Intelligent Follow-Up
- Multi-channel sequences (SMS, email, voicemail drops)
- Behavior-triggered, not just time-triggered
- Continues until conversion or explicit opt-out
Rebooking Automation
- Lapsed member re-engagement sequences
- Class reminder systems
- Membership renewal triggers
Attribution & Optimisation
- Full funnel tracking from ad click to membership
- Weekly optimisation based on real data
- Clear ROI visibility for every channel
The Results
$886,000
Opportunity Value Generated
53.84%
Lead-to-Member Close Rate
125
Days to Results
Classes went from half-full to consistently packed
Staff time freed from follow-up to focus on member experience
Expansion conversations now underway
"Classes are jam-packed, revenue's way up, and the leads are booking themselves in via AI. The system just runs."
— Owner, MMA Gym Chain
Key Systems Deployed
GoHighLevel CRM setup and automation
AI lead response (sub-60-second)
Multi-channel follow-up sequences
Lapsed member re-engagement
Class booking automation
Full-funnel attribution tracking