Property Industry
How a Property Company Scaled from $700K to $7.9M in Sales Commissions
$700K
Starting Point
$7.9M
Sales Commissions
2.5 Years
Timeframe
The Challenge
This property company was growing fast — but the backend couldn't keep up. Deals were tracked in spreadsheets. Follow-up was manual. Leads slipped through cracks. The team was stretched thin chasing paperwork instead of closing deals.
They needed infrastructure that could scale with their ambition — not another tool bolted onto a broken process.
Deal tracking scattered across spreadsheets and inboxes
Manual follow-up dependent on team availability
No visibility into pipeline health or conversion metrics
Admin bottlenecks slowing down sales velocity
The Solution
We didn't just implement a CRM — we built the operational backbone for a high-growth property company.
End-to-End Deal Tracking
- Every deal tracked from first inquiry to settlement
- Automated stage progression and task assignment
- Real-time pipeline visibility across the entire team
Automated Follow-Up & Nurturing
- Leads engaged instantly, 24/7
- Multi-channel sequences (SMS, email) triggered by deal stage
- No lead left behind, no follow-up forgotten
Sales Infrastructure
- Custom workflows matching their exact sales process
- Automated document collection and status updates
- Team dashboards showing exactly where every deal stands
Attribution & Reporting
- Full visibility into lead sources and conversion rates
- Weekly performance insights
- Data-driven decisions, not gut feelings
The Results
$700K
Starting Point
$7.9M
Sales Commissions
11x
Growth in 2.5 Years
Scaled from $700K to $7.9M in sales commissions over 2.5 years
Same core team — growth powered by systems, not headcount
Infrastructure now handles complexity that would require 3-4 additional staff
Full visibility into pipeline, attribution, and performance at every stage
"What Evolve built for us isn't marketing. It's infrastructure. We couldn't run at this scale without it."
— Founder, Property Company
Key Systems Deployed
Custom CRM and pipeline management
Automated lead response and nurturing
Deal stage automation and task assignment
Document tracking and collection workflows
Team dashboards and performance reporting
Full-funnel attribution