Case study · Property
How a property business grew sales commissions from $700K to $7.9M over 2.5 years
A property business moved deal tracking, follow-up, document collection and reporting into one system while sales commissions grew from $700K to $7.9M over 2.5 years.
Published 15 June 2024
Reported figures
- Sales commissions at the start
- $700K
- Sales commissions reported
- $7.9M
- Period
- 2.5 years
Starting point
The challenge
This property business was growing quickly, but deals were tracked in spreadsheets, follow-up was manual and the team spent too much time chasing paperwork. It needed infrastructure that could scale with the business rather than another disconnected tool.
What wasn't working
- Deal tracking scattered across spreadsheets and inboxes
- Manual follow-up dependent on team availability
- No clear view of pipeline health or conversion
- Admin bottlenecks slowing deals down
What we did
The work
- 01
End-to-end deal tracking
- Every deal tracked from first enquiry to settlement
- Automated stage progression and task assignment
- Pipeline visibility across the whole team
- 02
Automated follow-up
- Multi-channel follow-up (SMS and email) triggered by deal stage
- Consistent follow-up that doesn't depend on memory
- 03
Sales operations
- Workflows matching the business's sales process
- Automated document collection and status updates
- Team dashboards showing where every deal stands
- 04
Attribution and reporting
- Visibility of lead sources and conversion rates
- Regular performance reporting
Systems deployed
- Custom CRM and pipeline management
- Automated lead response and follow-up
- Deal-stage automation and task assignment
- Document tracking and collection workflows
- Team dashboards and performance reporting
- Lead-source attribution
Results
What was reported
Results reflect the whole business — its market, team, offer and decisions — not Evolve's work alone, and they aren't a forecast for other businesses. See our earnings and results disclaimer.
- Sales commissions reported at $7.9M, up from $700K, over 2.5 years
- The same core team handled the growth
- Pipeline, attribution and performance visible at every stage
“What Evolve built for us isn't marketing. It's infrastructure. We couldn't run at this scale without it.”
Revision note
Updated 2 October 2026: wording tightened so each figure is labelled with what it measures; an unsupported staffing estimate was removed.
Free 30-minute growth review
Find out where your business should start.
We'll review your main constraint and agree where to start. If Evolve isn't the right fit, we'll say so.